Do you need help marketing your business to get more sales or better engage with your customers? 

Perhaps you're one of the many small business owners out there who has made a start but it's all come to a grinding halt because you don't have the right wording or you're not even sure what you should be selling or why you're doing business any more.

I can give you direction on where to start or where to go next as well as provide the tools and support to get things moving towards your goals.

Whether it's a website, public relations or social media project, no matter the marketing or communications activity I always follow the process of Plan > Do > Review to ensure every project is working towards clearly defined goals... otherwise what's the point?!

plan-do-review_mini.jpg

PLAN

Know where you're going and how to get there with a clear plan. Let me help you with branding, product planning, strategic marketing plans and communications calendars.

DO

Goals, ideas and even concrete plans are worth nothing unless you actually take action. I can help with anything from content writing to website creation and everything else in between.

REVIEW

All marketing activities should be tested and measured to understand your return on investment and to learn more about your audience, message and products. When you know more you can do better.

Marketing and Communications Planning

 

Whether you're looking for ideas or a complete strategic marketing plan, I can help you get organised and set a clear direction for your marketing and communications projects.

Matching the right channels with the right messages at the right time to connect with your tribe is certainly a craft but it doesn't have to be complex. Let me help.

  • Marketing advice
  • Marketing strategies
  • Team planning workshops
  • Communications plans
  • Social Media strategies
  • Brand and Product creation
  • Action plans
  • Event plans
  • Media plans
  • Campaign plans
  • Design and photography briefs

Working with many business across different industries and with a range of technologies and media I have a wealth of experience coming up with creative strategies and action plans.

I don't believe every strategy and every communication channel works for everyone but I can work with you to determine what strategy will work best to achieve your particular goals.

Be warned, I love a good spreadsheet and checklist!

 

Activate your marketing plan... actually get stuff done!

 

When the creative juices flow, fingers run wild on the keyboard, pens and pencils scribble, visuals bring plans to life, we hit 'go', click 'send', the 'record' light flashes, feel your heart in your chest and hear the sound escape your lungs...this is where the magic happens, in the 'getting (sh)it done'.

So often the greatest plans and ideas never come to life... for me that's just incredibly sad. I want to renew your passion for your business and help you bring those gems to life. In the 'doing' I can either do it for you or give you instructions and templates so you can do it yourself. Here's a sample of what we can do together:

  • Content writing for websites, blogs, emails, press releases, reports... essentially if it needs words, I can write them
  • Content editing and proof reading
  • Social media posts and ads
  • Social media styling
  • Template website creation
  • Custom website creation (partnering with my awesome network of developers)
  • Google accounts set up including maps, google+, email, analytics
  • Design and print (partnering with my awesome network of designers and printers)
  • Photography
  • Image editing
  • Creating email newsletters and promotions
  • Online advertising
  • Affiliate promotions
  • Print ads including magazines and newspapers
  • Brochures, flyers and all other types of printed collateral
  • Promotional product creation
  • Running webinars
  • Video production

With many years' experience working in both traditional and online marketing agencies I have developed a wide skill set and have formed relationships with a great network of incredibly creative people who can support your project. If you're looking for something not currently on my list, just ask me by emailing lizzie@lizziehenebery.com and I can let you know if I can help or if I can put you in touch with the best person for the job.

 

Understand what happened and why.

 

Learning from each marketing activity you undertake is the best way to refine your message, channels and product offering. I believe every single thing you do in your business should be tested and measured, often, to ensure you're getting the most bang for your buck and doing the very best you can for your business, your staff and your customers.

Reviewing the results of marketing and communications activities is often something that gets pushed to the side or is added to 'tomorrow's list', it is not giving as high a priority as the Plan and Do stages because... well the job is done right? Wrong.  Just like the race is not complete until a winner is determined and the chef's job is not done until the customer has tasted and approved the meal, a marketing project isn't finished until we look at the outcomes generated.

Marketing is not an exact science because we are working in a space that is highly dictated by emotions, personal preferences, assumptions, understanding and taste among other factors. However, looking at results and reviewing outcomes of marketing activities can give us greater insight into the minds of the consumer and bring us ever closer to hitting the mark that evokes a response and/or reacts in a sale.

I can help you review and teach you to read and understand:

  • Website analytics
  • Social media insights
  • Email marketing results
  • Survey responses
  • Focus group feedback
  • Consumer behaviour

I am more than happy to review what you've currently got in your marketing bag and provide my recommendations, I am also well equipped to monitor and report on your marketing activities on a monthly basis to keep you on track towards your goals.